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Joe LoudonMy philosophy has always been that anyone who is a professional writer, photographer, graphic artist or website designer should be able to produce work that "speaks for itself."

That is the whole point, after all. As I used to tell reporters during my stint as a newspaper editor, "You can't be sitting next to every reader explaining to them, 'Now this is what I meant by that.' Your articles have to stand on their own."

I take pride in producing marketing/public relations materials that are imaginative, distinctive, persuasive, timely, thorough and thought-provoking. They also have a clear message and intent, whether that purpose is a simple call to action — "Put The Bus In Your Business" — an enticement to go online "for more details" or merely providing more information through, for example, a well-crafted newsletter.

Creativity and clarity need not be opposing forces. Clarity is essential, but creativity is also a key ingredient to make the clearly-stated message memorable — to make it more impactful.

You just have to avoid the trap of being so clever that the message and intent get lost in all the cleverness. (Think about all the glossy Super Bowl commercials you've seen that left you entertained yet wondering, "What was that for?")

I've created this website to show that I have in the course of more than 25 years as either a journalist or public relations and media specialist practiced what I've preached, generating materials that "speak" not only for themselves but also say a great deal about me. I take pride in the work I do, and that pride shows in the quality of my work.

Although I left the newspaper industry in 1999, my work is still very much "out there" for public consumption, through my printed pieces and websites. And I conduct myself as if all the work I do will still have on it a "Joe Loudon" by-line.

Read or view as many work samples as you'd like. I have provided several dozen on this site. Anyone can in a quarter of a century produce four or five good pieces. Among my goals, through the many samples on this site, is to demonstrate that I am consistent. I try to set the expectation bar extremely high, clear it and then raise it even higher.

Do keep in mind as you go through the various navigation options on this site — Graphic Design, Websites, Writing — there is considerable overlap. Most of the pieces under "Graphic Design" were written by and designed by me, using photographs I took. I am a writer, photographer, graphic artist and web designer.

- Joseph Loudon


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