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Resume

OBJECTIVE

PROFESSIONAL ATTRIBUTES

EDUCATION

EXPERIENCE

TECHNOLOGY

ORGANIZATIONS

AWARDS

REFERENCES

   
OBJECTIVE

To fully utilize my diverse communication skills, while also continually expanding my own potential.


PROFESSIONAL ATTRIBUTES

Master writer generating award-winning copy that captures a reader’s attention through applying all the elements of excellent writing: creativity, clarity, pace, flow, active-voice emphasis, audience awareness, adherence to grammar and organization-specific style guides.

Seasoned editor able to “train up” other writers, while forming with them collaborative rather than combative working relationships.

Expert communications strategist, media relations specialist, reporter, photographer, graphic artist and website designer.

Adept at generating printed pieces and online content that effectively combine graphics, generating “eye appeal” without compromising readability.

Self-motivator who sets extremely high standards, stressing quality and accuracy, while exercising sound judgment to properly adjust priorities to proficiently handle a wide-range of tasks and shifting priorities.

Bullet Exceptional project manager able to oversee all facets of a complex undertaking (e.g. collaborating with a vast array of diverse departments to update content for the simultaneous launching of multiple websites, in addition to setting timelines, supervising design, organizing focus group reviews and coordinating with IT staff to resolve technical issues).

Outstanding time management and organizational skills. Capable of writing and designing quickly, yet effectively—remaining unflappable under deadline pressure during “breaking news” situations.

Bullet Diligent researcher, committed to multi-sourcing to corroborate information.

Bullet Adaptable, keeping pace with changes in technology—a proficient HTML and CSS code writer—and ever-evolving shifts in communication methods


EDUCATION

Northwest Missouri State University
Maryville, MissouriMay 14, 1994Major: EnglishMinor: JournalismGPA:3.7


EXPERIENCE

Jackson County, Missouri
Kansas City, MissouriNovember 2007 - Present
Web Content Administrator / Communications & Multi-Media Specialist
jacksongov.org

County Communications Department’s lead writer.

Responsible for consistent “messaging” (news releases, online content, speaking points) for special events, major projects, key initiatives and community-outreach programs.

Serve as primary ghostwriter for County Executive Mike Sanders and department directors, including speeches, correspondence and guest-column submissions.

Bullet Completely redesigned all six county websites:

  • Responsible for drafting formal Request For Proposals, reviewing bids, vetting vendors and chairing Content Management System (CMS) selection committee.
  • Utilized graphic artist skills and wrote HTML/CSS to design new wireframes to serve as blueprint for final site designs.
  • Analyzed web traffic patterns and search engine performance data to develop more user-friendly navigation trees.
  • Coordinated with 19 different departments and all 12 elected officials to update content.
  • Developed a training program for other content contributors.
  • Links:
    > Jackson County Main Site
    > Parks + Rec
    > COMBAT (anti-drug program)
    > Prosecutor's Office
    > Sheriff's Office
    > Intranet (restricted access)

Bullet Website performance:

  • Inherited a single site in 2007 consisting of fewer than 30 pages of content and attracting fewer than 200,000 visitors per year.
  • Web traffic topped 2.6 million visitors in 2015.
  • Expanded the county’s online presence to six sites with more than 2,000 pages of content combined.
  • County site now ranks No. 2 when conducting a non-geographic specific Google search for “Jackson County.” (In 2007 jacksongov.org did not appear within the first 10 pages of results.)

Bullet Expanded jacksongov.org news content, writing feature articles and maintaining a historic archive, to act as an “in-house” reporting agency and enhance county’s reputation for transparency.

Bullet Wrote and implemented County’s social media policy.

Bullet Other duties:

  • Responding to media inquiries and coordinating news conferences, speeches and special events.
  • Produce PowerPoint presentations.
  • Still photography and videography.
  • Write copy for newsletters, brochures, print advertisements, video scripts and social media.
  • Design all online graphics and several printed pieces.

____________________________

United States Tennis Association Missouri Valley Section
Overland Park, KansasJune 2005 - July 2007Senior Publications Coordinator
missourivalley.usta.com

Created new quarterly publication, CrossCourt, focusing specifically on local players, events and news to complement section members’ subscriptions to Tennis and USTA Magazine, which concentrate on professionals. Responsible for layout, photography, articles, editing/rewriting submissions and (ghostwriting) Executive Director’s column.

Designed pieces—flyers, brochures, posters, etc.—to promote membership drives, programs and events.

Submitted print specs and selected vendors, while maintaining project/graphics budget. All projects completed on time and under budget.ompleted under budget.

Produced, then enforced style guide to guarantee consistent messaging and branding throughout Missouri Valley Section’s seven districts—Iowa, Nebraska, Kansas, Missouri, Oklahoma, St. Louis and Heart of America (Greater Kansas City region)—in accordance with national rollout of new logo branding campaign.

Trained staff and volunteers in use of style guide, media relations and basic photography.

Attended events and tournaments throughout the Section, acting as a press aid while also taking photographs, writing feature articles and posting updates on missourivalley.usta.com. Photos published in various publications, including Sports Illustrated. Ph

Revised Section website through updated content, photo galleries and standardized design templates. Web traffic increased 175 percent June – December 2005 and another 120 percent in 2006.6.

Compiled information through coordination with various district Tennis Service Representations and volunteers to design 88-page annual yearbook.

Reason For Leaving:
RESIGNED due to lack of growth opportunities without relocating to national office in New York City and after being offered position at Jackson County in June of 2007. Pursued freelance offers while waiting for county’s hiring freeze (July – October 2007) to be lifted.

____________________________

Union Station Kansas City, Inc.
Kansas City, MissouriOctober 2003 - May 2005Web Master/Copywriter
unionstation.org

Generated copy for all print ads, signage, brochures, direct mail pieces, newsletters, radio commercials, etc.

Revised and updated the text/graphics for the web, including the rebuild of the Union Station and Science City home pages, as well as the initial design of a new Kansas City Museum site. Devised and implemented special promotions exclusively for the web, including e-newsletters.

Analyzed web traffic statistics to determine viewing patterns and initiated strategies for improving the site’s performance. Number of web visitors increased 400 percent in 2004.

Established profiles of target markets to establish a “voice” to appeal to suburban and urban families, corporations, educators and donors. Created themes and taglines to focus marketing campaigns for exhibits, movies, special events and fundraising. All exhibits reached or exceeded their attendance goals. All exhibits reached or exceeded their attendance goals.

Utilized photography skills to increase USKC’s image library.

Developed organization’s style guide, drafted scripts for phone system and assisted PR specialists in producing newsletters, FAQs, press kits, article submissions, media events and talking points.

Reason For Leaving:
RESIGNED due to organization’s instability and inability to secure long-term financing.

____________________________

Kansas City Area Transportation Authority
Kansas City, MissouriJune 1999 - September 2003Media/Publications Coordinator
kcata.org

Applied an array of journalistic skills to significantly upgrade all KCATA communications, combining graphics with copy to produce a variety of marketing publications, including annual reports, newsletters, direct mail pieces, brochures, advertisements, flyers, etc.

Produced agency’s internal and external communications, conducting interviews, writing articles, taking photographs, designing newsletters and coordinating with print vendors.

Started new monthly internal newsletter with original design and concept of serving as an employee-recognition tool to complement a weekly news-oriented publication. Also responsible for writing and designing monthly and quarterly external newsletters.

Composed new slogan “Customer-Driven . . . Every Minute . . . Every Mile!” to emphasize customer service. Customer complaints dropped 43 percent in 2002. 4

Wrote news releases, speeches, ad copy for print and broadcast, scripts, etc. Ghost-wrote guest columns and other media submissions for the general manager and board chair. Pitched story ideas to the media.

Represented KCATA at public events, surveyed customers and obtained testimonials. Conducted research to bolster agency’s image related to community service, economic development and environmental impact. Performed comparative studies with peer agencies, regarding funding, efficiency and service quality.

Reason For Leaving:
RESIGNED when presented opportunity to further develop web design/editing skills at Union Station.

____________________________

The Cameron Citizen-Observer
Cameron, MissouriNovember 1994 - June 1999
News Editor (December 1998 - June 1999)Sports Editor (November 1994 - March 1999)

News Editor Duties:
Planned and oversaw all editorial projects after promotion to News Editor in January 1999. Supervised staff reporters and freelance writers, assigning stories, setting deadlines, editing and fact-checking articles.

Redesigned newspaper, creating new banner, folio lines, standing heads, etc., to develop an appealing layout. Scanned and enhanced all news and sports photographs.

Covered City Council, Park Board, School Board and Police beats. Other duties included column, editorials and features, as well as news and sports articles. Continued to handle responsibilities of Sports Editor.

Sport Editor Duties:
Expanded game coverage and use of graphics to create award-winning “Sports Beat” section.

Increased readership for sports section through greater emphasis on female athletic teams and “minor” sports.

Wrote column and features. Maintained team stats/records. Produced six special preview editions annually.

Created paper’s style guide. Designed annual 124-page Profile edition (including ad designs). During publisher’s prolonged illness in 1997, volunteered to assume his responsibility for designing front page, leading to the full pagination of the entire paper.

Reason For Leaving:
RESIGNED to pursue opportunities outside the newspaper industry.

____________________________

The Creston News Advertiser
Creston, IowaMarch 1986 - August 1992Sports Writer/Photographer

Duties:
Promoted to Sports Editor in September 1989. Trained and supervised sports department’s staff. Coverage area featured 11 high schools and one college.

Developed film and printed photographs. Designed daily sports pages and special sections. Wrote in-depth sports and news features, publishing more than 1,800 by-line articles and 3,000 photographs.

Reason For Leaving:
RESIGNED to complete undergraduate studies.


TECHNOLOGY

Comfortable working on either PC's or MAC's

Digitial still and video cameras

Negatives/flatbed scanners

Software:
Adobe Creative Suite (Photoshop, Illustrator, Indesign, Dreamweaver, Acrobat)

Microsoft Office (Word, PowerPoint, Excel, Outlook)

QuarkXpress

Web Development:
Use of several different content management systems

HTML code writing

CSS

Design Skills:
Strong understanding of modular design principles.

Talent for integrating graphics with text to produce eye-catching yet reader-friendly materials.

Advanced photo enhancement with layered special effects.


ORGANIZATIONS

National Association of County Information Officers
Public Relations Society of America (Greater Kansas City Chapter)
Bullet Kansas City Metro Area Government Webmasters
Bullet Kansas City Regional Transit Alliance
Bullet Missouri Press Association


AWARDS

2010 National Association of County Information Officers

2010 Best In Show Award
Presented to the Jackson County Office of Communications for its public relations campaign about renovations to the Historic Truman Courthouse in Independence, MO. My role entailed developing a special section on jacksongov.org and creating e-newsletters to provide citizens frequent project updates

Greater Kansas City Public Employees Recognition Awards

2009 Distinguished Technical Service Award (Jackson County)

Kansas City Area Transportation Authority

July 2002 Employee of the Month
First employee to earn 10 "Caught In The Act" awards for going "above and beyond the call of duty."

Missouri Press Association Better Newspaper Contest

Bullet2013 Best Sports Feature Honorable Mention
1998 Best Sports Coverage 2nd Place
1998 Best Sports Article Honorable Mention
1997 Best Sports Coverage 1st Place
1997 Best Feature Story 3rd Place
1997 Best Feature Story Honorable Meniton
1996 Best Sports Coverage 2nd Place
1996 Best Sports Column 3rd Place
1995 Best Sports Coverage 2nd Place
1995 Best Sports Article Honorable Mention
1995 Best Sports Photo Honorable Mention

Smith Newspaper Group Awards

1996 Best Sports Coverage 1st Place

National Newspaper Association Better Newspaper Contest

1995 Best Sports Column Honorable Mention

Northwest Missouri Press Association People's Choice Awards

1995 Best Sports Photo 1st Place

REFERENCES

List of references with contact information available upon request.

Reference Letters

 

 
 
     
     
 
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